PETA goals assault billboards at Minnesota’s Jucy Lucy burger

MINNEAPOLIS — It is an consideration grabbing marketing campaign attacking a Minnesota custom – the Jucy Lucy burger.

The billboard takes intention at Minnesota’s iconic cheese-filled burger by saying “Juicy Lucys Tear Households Aside.” To convey the purpose residence, the signal sits above Ray J’s American Grill in northeast Minneapolis, which sells the Jucy Lucy.

“It is a bit little bit of mudslinging I would say, a low down place to place it,” mentioned Alex Ranta, who seen the signal after having a burger for lunch at Ray J’s. “Individuals select what they select to eat, whatever the signage.”

Jeff Anshus thinks the billboard is completely positioned.

“It is humorous, it is intelligent, it is pointed as a result of they promote it there, that is why it is there,” Anshus mentioned. “I feel it is a busy, busy nook and it’ll make folks have a look at it and no less than assume.”



Individuals for the Moral Therapy of Animals’ president says the aim of this billboard is to encourage folks to go vegan.

Ingrid Newkirk, PETA’s President, mentioned in a press release:

“The bond between a mom cow and her calf is so robust that each cry out for days after they have been callously separated for use by the meat and dairy industries. PETA urges everybody to recollect the cruelty that is baked into these burgers and as a substitute select one of many scrumptious vegan choices at the moment in the marketplace.”

Whereas Ray J’s is understood for his or her burgers and wings, they do supply vegetarian choices together with a veggie burger and cauliflower-substituted wings.

“I feel that we’d like extra vegetarian choices, we’d like all cheat meat and all that sort of stuff, however we undoubtedly have to assume the place we’re getting our meals and what we’re consuming,” mentioned Anshus.

PETA claims it additionally put the billboard up close to Matt’s Bar and Grill, and different spots serving Juicy Lucys, however WCCO-TV’s Marielle Mohs and photographer Tom Aviles could not discover them driving round on Friday.

WCCO reached out to Ray J’s for remark, and so they declined.

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