Mattel inks cope with Elon Musk’s SpaceX to supply line of toys


The corporate’s Cargo Dragon spacecraft rolls out to the launchpad in Florida atop a Falcon 9 rocket.


Mattel inked a multiyear cope with Elon Musk’s SpaceX to create a line of toys impressed by the area enterprise, the businesses introduced Wednesday.

“As area exploration advances extra rapidly than ever earlier than, we’re thrilled to work with SpaceX and assist spark limitless play patterns for the area explorer in each child,” stated Nick Karamanos, Mattel’s senior vice chairman of leisure partnerships, in a information launch.

Monetary phrases of deal weren’t disclosed.

The El Segundo, California-based toy firm expects to start releasing the SpaceX product line in 2023. The partnership was introduced forward of the anniversary of when people first landed on the moon’s floor in 1969.

SpaceX has lengthy bought merchandise via its personal web site, however these gadgets have usually been restricted to shirts, jackets and different equipment resembling hats and luggage.

With Mattel’s assist, SpaceX can delve into ventures resembling plush, dolls or constructing units with a veteran toy producer. The collectors market has change into a profitable area for Mattel and different corporations together with Hasbro and Funko, so unique licensing offers for particular popular culture manufacturers with notable fan bases has change into more and more essential.

This is not the primary time Mattel and Musk have linked up to create toys. In early 2020, Mattel created two remote-controlled vehicles primarily based on Tesla‘s Cybertruck.

This new partnership comes simply months after Mattel sent two Barbie dolls into space as a part of a collaboration with the Worldwide House Station Nationwide Lab to encourage women to think about aerospace, engineering and STEM careers.

The toy firm, which has undergone a revitalization below CEO Ynon Kreiz over the past 4 years, has made quite a few strategic license agreements to bolster its enterprise. In January, Mattel introduced that it recouped the lucrative Disney princess license from rival Hasbro and can begin promoting toys primarily based on beloved princess characters from the “Home of Mouse,” resembling Anna, Elsa and Merida, in 2023.

Mattel declined to remark additional, as it’s set to report second-quarter earnings after the bell Thursday.

A consultant for SpaceX additionally didn’t instantly reply to a request for remark.

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