Glossier to promote in Sephora, make-up model’s first retail associate

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Makeup company Glossier introduced Tuesday that prospects will be capable of discover its well-liked “Boy Forehead” and “Cloud Paint” merchandise at Sephora shops beginning subsequent 12 months because it pushes to develop its attain.

The transfer marks Glossier’s first retail partnership and comes after founder Emily Weiss stepped down as chief govt officer and handed the reins to Kyle Leahy, who was beforehand Glossier’s chief industrial officer.

Glossier, which tapped pop star Olivia Rodrigo as a model ambassador earlier this 12 months, stated it is among the most searched manufacturers on Sephora’s web site that isn’t at the moment obtainable on the LVMH-owned chain. The corporate will hawk its merchandise in Sephora retailers throughout the USA and Canada in addition to on Sephora’s web site beginning in early 2023.

In an announcement, Leahy stated making Glossier merchandise obtainable by means of one other retailer “marks a brand new chapter” for the corporate. Glossier had struggled through the Covid pandemic, and shuttered the three stores it had at the time roughly two years in the past. That included one in the SoHo neighborhood of New York Metropolis, the place the corporate is predicated.

The corporate has since opened shops in Seattle, Los Angeles, Miami and London, and stated Tuesday that it’s also investing in opening up extra of its personal bricks-and-mortar places. It is scheduled to open places in Washington, D.C., Atlanta, Philadelphia and Brooklyn, New York, by the tip of this 12 months. It additionally plans to open a flagship retailer within the SoHo in 2023.

Glossier’s struggles have endured beneath Weiss, who founded the business in 2014 and gained a cult-like following amongst millennial and Gen Z girls. In January, simply six months after Glossier raised $80 million in fresh funding, it laid off dozens of company workers members.

Leahy, beforehand govt vice chairman and normal supervisor of North America on the shoe model Cole Haan, is hoping to guide the enterprise into its subsequent section of development.

By partnering with Sephora, Glossier joins corporations just like the mattress maker Casper and sustainable shoe firm Allbirds which have cast the same path. Initially, the businesses offered solely on-line, then opened up their very own shops, earlier than making their products available through other retail partners like Target and Nordstrom as effectively.

Glossier, which at one level was valued at greater than $1 billion within the personal markets, declined to touch upon whether or not it plans to pursue an preliminary public providing.

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