Eight European nations to take part in range marketing campaign throughout Qatar World Cup


Ten European soccer groups – the Netherlands, England, Belgium, Denmark, France, Germany, Norway, Sweden, Switzerland and Wales – will take part in a season-long “OneLove” marketing campaign selling inclusion and opposing discrimination.

Each nation besides Sweden and Norway has certified for the 2022 World Cup in Qatar and every captain of those eight nations will put on a particular OneLove armband – which includes a coronary heart containing colours from all backgrounds – throughout the match.

The Netherlands FA, which is spearheading the marketing campaign, selected the colours to signify all heritages, backgrounds, genders and sexual identities; the armband might be worn in Qatar the place same-sex relationships are a prison offense.

Sweden and Norway will take part within the initiative throughout the upcoming Nations League matches, whereas England can even put on black armbands throughout each its UEFA Nations League matches to mark the demise of Queen Elizabeth II.

“This is a crucial message which fits the sport of soccer: on the sphere everyone is equal and this ought to be the case in each place in society. With the OneLove band we categorical this message,” mentioned Virgil van Dijk, the Netherlands captain.

“On behalf of the Dutch staff I’ve been carrying this band for fairly some time now. It’s good to see that different nations are becoming a member of this initiative.”

England captain Harry Kane wearing the OneLove armband.

OneLove was based within the Netherlands in 2020 to emphasise that each one soccer followers have at the very least one factor in frequent – their love of soccer – and to talk out in opposition to any type of discrimination.

In addition to specializing in public messaging, the initiative has additionally developed to supply range coaching to grassroots membership.

“Our love of soccer unites us all. Irrespective of the place you come from, what you seem like and who you like. Soccer is there for everybody and our sport should arise for the individuals internationally who face discrimination and exclusion,” mentioned Germany captain Manuel Neuer.

“I’m proud to be sending out this message with my colleagues from the opposite nationwide groups. Each single voice counts.”

In June, England’s captain Harry Kane revealed that he had mentioned taking a collective stance concerning human rights in Qatar with Denmark’s Christian Eriksen and France captain Hugo Lloris.

“I’m honored to affix my fellow nationwide staff captains in supporting the necessary OneLove marketing campaign,” he mentioned on Tuesday.

“As captains we might all be competing in opposition to one another on the pitch, however we stand collectively in opposition to all types of discrimination. That is much more related at a time when division is frequent in society. Carrying the armband collectively on behalf of our groups will ship a transparent message when the world is watching.”

The concept for this particular marketing campaign originated inside the UEFA Working Group initiative, which was established to answer points surrounding Qatar’s remedy of migrant employees and the LGBTQ+ group.

Homosexuality is at the moment unlawful in Qatar and punishable by as much as three years in jail, whereas the Guardian reported final yr that 6,500 migrant employees had died within the nation within the ten years following Qatar’s profitable bid to host the match in 2010, most of whom had been concerned in low-wage, harmful labor, usually undertaken in excessive warmth.

The report – “categorically” denied by match organizer chief government Nasser Al Khater – didn’t join all 6,500 deaths with World Cup infrastructure initiatives and has not been independently verified by CNN.

In an interview with CNN final yr, Al Khater additionally pointed to current reforms Qatar has made to its labor construction.

“We proceed to push for the precept of compensation for the households of migrant employees who’ve misplaced their lives or have been injured in building initiatives,” the FA chief government Mark Bullingham mentioned.

“Together with the opposite members of the UEFA Working Group on Human rights, we’re pushing FIFA for an replace on the idea of a Migrant Employees’ Centre in Qatar, to supply recommendation and assist for migrant employees. It’s clear that Qatar has introduced in progressive laws in the previous couple of years to provide employees rights, so this idea will assist this laws to take impact.”

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