Apple Music turning into the sponsor of Tremendous Bowl halftime exhibits, changing Pepsi

Pepsi Super Bowl LVI Halftime Show
50 Cent performs through the Pepsi Tremendous Bowl LVI Halftime Present at SoFi Stadium on February 13, 2022 in Inglewood, California.

Getty Photographs

New York — Apple Music would be the new sponsor of the Tremendous Bowl halftime present, the NFL introduced early Friday morning.

The multi-year sponsorship will start with this season’s Tremendous Bowl on Feb. 12 in Glendale, Arizona.

Apple Music replaces Pepsi, which sponsored the present for the previous 10 years.

Phrases weren’t introduced, however analysts had anticipated the league to get a minimum of $50 million per 12 months for the rights.

“We’re proud to welcome Apple Music to the NFL household as our new companion for the enduring Tremendous Bowl Halftime Present,” Nana-Yaw Asamoah, the NFL’s senior vice chairman of companion technique, mentioned in a press release. “We could not consider a extra applicable companion for the world’s most-watched musical efficiency than Apple Music, a service that entertains, conjures up, and motivates tens of millions of individuals world wide by way of the intersection of music and expertise.”

Apple’s vice chairman of Apple Music and Beats, Oliver Schusser, mentioned in a ready assertion that, “Music and sports activities maintain a particular place in our hearts, so we’re very excited Apple Music will likely be a part of music and soccer’s greatest stage. We’re trying ahead to much more epic performances subsequent 12 months and past with the Apple Music Tremendous Bowl Halftime Present.”

Apple can also be negotiating with the NFL for the rights to the “NFL Sunday Ticket” bundle of Sunday video games that do not air in a viewer’s residence market. Amazon, Google and the Walt Disney Co. are additionally competing for the bundle, which has been on DirecTV since 1994.

Over 120 million viewers watched final February’s halftime present, which featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.

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