Amazon ‘Thursday Evening Soccer’ NFL debut will get 13 million viewers: Nielsen

Kansas Metropolis Chiefs quarterback Patrick Mahomes (15) is sacked by Los Angeles Chargers linebacker Drue Tranquill (49) within the first quarter at Arrowhead Stadium on Thursday, Sept. 15, 2022, in Kansas Metropolis, Missouri.

Tammy Ljungblad | Tribune Information Service | Getty Photographs

Amazon Prime averaged 13 million viewers for its debut stay stream of “Thursday Evening Soccer,” in keeping with Nielsen figures launched by the tech big every week after the sport.

The typical for the Sept. 15 matchup between the Kansas Metropolis Chiefs and Los Angeles Chargers surpassed the viewership of 8.84 million on the NFL Community from the identical week in 2021, in keeping with information launched by Amazon. The stream was the most-watched program of the night time, the Amazon launch added. No. 2 was CBS’ “Younger Sheldon,” with 3.5 million viewers.

Amazon is the primary streaming service to carry unique rights to a package deal of NFL video games, in a deal that may value the tech big about $1 billion a yr via 2033. The company partnered with Nielsen in August to trace the viewers information.

Amazon also previously said that it saw record Prime signups in the three-hour period of the game, beating the brand new subscriber additions on Prime Day, Black Friday and Cyber Monday. Amazon Prime has round 200 million subscribers worldwide.

“By each measure, Thursday Evening Soccer on Prime Video was a powerful success,” Jay Marine, international head of Amazon’s sports activities division, wrote late Monday in a memo to employees.

The corporate reported that the common age of the viewers was six years youthful than the standard linear NFL viewers, at 47 years previous versus 53 years previous. The stream was additionally reportedly rated 18% increased than another NFL telecast to date this season.

Amazon additionally partnered with DirecTV in a multiyear settlement for the satellite tv for pc TV supplier to air Thursday night time video games in additional than 300,000 bars, eating places, resorts and casinos. Nielsen’s information spans throughout streams on all platforms.

Amazon’s recreation stream supplies viewers with the corporate’s so-called next-generation statistics in addition to the play-by-play stylings of former “Sunday Evening Soccer” announcer Al Michaels and school soccer analyst Kirk Herbstreit. Followers will pay $14.99 for a full Amazon Prime subscription or $8.99 for a Prime Video subscription to view the video games.

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