Amazon says ‘Thursday Night time Soccer’ NFL stream attracts document Prime signups

Los Angeles Chargers tight finish Gerald Everett (7) throughout a 26-yard reception within the fourth quarter of an NFL recreation between the Los Angeles Chargers and Kansas Metropolis Chiefs on September 15, 2022 at GEHA Subject at Arrowhead Stadium in Kansas Metropolis, MO.

Scott Winters | Icon Sportswire | Getty Pictures

Amazon‘s first broadcast of “Thursday Night time Soccer” attracted a document variety of new Prime signups over a three-hour interval, greater than throughout related intervals on Prime Day or different massive procuring days comparable to Black Friday and Cyber Monday, an govt mentioned in a memo considered by CNBC.

The matchup between the Kansas Metropolis Chiefs and the Los Angeles Chargers final week was the primary of 15 video games Amazon will broadcast as a part of a take care of the Nationwide Soccer League. Amazon is spending about $1 billion per yr to completely stream Thursday Night time Soccer by way of 2023, CNBC beforehand reported.

“By each measure, Thursday Night time Soccer on Prime Video was a convincing success,” Jay Marine, world head of Amazon’s sports activities division, wrote late Monday within the memo to workers.

Nielsen has but to launch official viewership numbers for the sport. Marine mentioned Amazon’s measurement “exhibits that the viewers numbers exceeded all of our expectations for viewership.”

Amazon is betting closely on sports activities broadcasting with the hope that it’s going to enhance its Prime membership. The Prime subscription program, which costs $139 per yr for a number of perks together with free delivery, now has some 200 million subscribers worldwide. Amazon has mentioned there are 80 million energetic Prime Video households within the U.S.

It is beefed up its Prime Video content material in different methods to hook viewers and new subscribers. The corporate not too long ago debuted its long-awaited collection “The Lord of the Rings: The Rings of Energy,” which is derived from the appendices of J.R.R. Tolkien’s “Lord of the Rings” books. Amazon mentioned the primary episode of the collection, which set a document for being the most costly present ever made, attracted greater than 25 million viewers globally in its first day.

WATCH: The NFL’s big Amazon debut and first week ratings gains

The NFL's big Amazon debut and first week ratings gains

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